Why Local Service Ads Are the Move for Roofing Companies Right Now

Had a roofing company reach out recently asking what the best paid ad opportunity was for getting leads, and the answer right now, hands down, is Google Local Service Ads. This isn't from owning a roofing company myself, but from working with several across the country — LSAs are consistently coming out on top for lead generation.

Here's the catch though: LSAs are tied directly to your reviews. If you want to actually spend your full weekly budget and get maximum exposure, you need a steady, frequent flow of reviews coming in. The more reviews, the more often your business shows up in the ads, and the more your budget actually gets used the way it's supposed to. If reviews are inconsistent, you're leaving budget — and visibility — on the table. Anyone with questions on LSAs, feel free to reach out.