Had a roofing company reach out recently asking what the best paid ad opportunity was for getting leads, and the answer right now, hands down, is Google Local Service Ads.
For those contractors who have their head down and in their work each and every day, I encourage you to spend at least one hour a week with your eyes up, looking forward into the future of your business.
Mowing companies — tell me your strategy — what’s the fastest most efficient way to mow all your jobs today. What driving routes are you taking? Do you even look at route maps? I’m curious.
Sometimes technology is not the most efficient system, but don’t be afraid of it. You might be surprised what doors can open when you let yourself be just a little bit curious.
I was recently brought in to help a roofing client run a tighter operation, and while I was digging through their marketing I noticed a couple platforms just had basic ads running 24/7.